Star Anise Organic Wholefoods turns 10 with some exciting news!!
Becca Crawford
Dear friends,
It is quite hard for me to believe that Star Anise Organic Wholefoods is now 10 years old. What started out as very humble beginnings – just a mama on a mission to heal herself and her little family by making nutrient dense food in her home kitchen– has grown into a flourishing company with 20 staff and a retail and online store.
I wanted to take this opportunity to thank each one of YOU from the bottom of my heart for all your support, love and care over the years. I know some of you have been on this journey with me over 10 years (you know who you are!) and some of you are new friends. Even though I have wanted to throw in the towel a billion times over the past decade, it was your encouragement and support that kept me going. This year has proved extra challenging in ways I can not even begin to express, and it is the power of my community – customers, staff, suppliers and followers - that forms the backbone to my passion project. Amidst the uncertainty and turbulence there is a beautiful light that shines so bright that I am often overwhelmed by its power. And that light is each of you that cumulatively form a community so powerful that we have created a movement and a ripple effect that can be felt across the globe. To all of the people out there who think that you are too small to make an impact, I am here to remind you to never stop believing in the beauty of your dreams. To question mainstream dietary and health advice and to take an alternative path is not easy. In my 10 years I have been ridiculed, tried to be shut down (numerous times), stolen from and called a zealot and an extremist. But my mission to heal myself and my family, and to make a positive impact on the lives of others and the planet, can not be silenced. That unwavering desire, together with your support, is what drives me day after day.
To mark our 10th anniversary, I decided that it was time to roll out some big changes and refresh our product range!
Labels: Our labels have received a facelift! We have begun with the chicken and beef bone broths (our core products), which you will see on our shelves at the end of this week. Over the coming months, we will be upgrading the labels of all our products one by one. Sneak peak below!
Australian Certified Organic: We always use organic ingredients for all our products, and now our beef and chicken broth are officially Australian Certified Organic!
100% Australian grown, made and packed: The ingredients in our broth have changed ever so slightly to remove the imported dried herbs and to replace the imported Himalayan salt with Aussie (Victorian) Pink Lake Salt, making the product 100% Australian grown, made and packed. This was important to me. The broths are still FODMAPs free, making them unique in the market.
Packaging & pricing: In line with our ambition to reduce the company’s carbon footprint, we decided to discontinue the 500ml beef and chicken broths in the cardboard containers (with plastic lids). We will continue to supply our 500ml and 1L sizes of chicken and beef broth in glass jars only. The price of the 500ml chicken and beef broth in glass jars will stay the same ($14/500ml), and we are happy to announce that the 1L has reduced to $24/1L, making it more affordable to you and is priced at the equivalent of 2x 500ml cardboard containers (plus you get to keep a glass jar!
Shelf life: The chicken and beef bone broths are now fridge stable with a 1-year shelf life. We recently trialled our fridge stable broths at Broth Bar & Larder and customers overwhelmingly loved the convenience of always having fresh broth on hand. So no need to ever freeze broth! Yay! Keep a whole stash in your fridge to consume over the year. Handy when returning from a long trip.
What doesn’t change: The vegetable (vegan) broth and fish broth, as well as our range of soups, are currently still available in 500ml cardboard containers as well as 500ml glass jars and are available frozen only.
We pride ourselves on setting the standard in the Australian organic artisan wholefood industry, and for being the pioneers in broth manufacturing in Australia – being the first to make and sell broth commercially in Australia (well before paleo was even a thing or broth became trendy). With 10 years under our belt, we are committed to continuing to provide the community with the cleanest, ethically-sourced and traditionally prepared whole foods for vibrant health and longevity. I am proud to say that Star Anise Organic Wholefoods still is a local artisan business and still 100% owned by a single mama (me!) on a serious mission to inspire and empower as many people as I can to be conscious consumers and to nourish themselves with the nutrient dense traditional wholefoods that we as a species have evolved to eat.
I hope that you love the new branding and are as excited about these changes as much as I am.
Thank you again for your love and support!
Love Soulla xx
